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Development project on new cholesterol reducing range fo food prodcuts
Focus groups and face to face interviews with those concerned with cholesterol problems
Brand launched across Europe based on positioning and packaging developed by study
| Sector: | Health/Medical, Consumer FMCG |
| Research Issues: | Product Development |
| Research Techniques: | Focus Groups, Face to Face In-depth Interviews |
| Markets: | United Kingdom, Germany/Austria/Switzerland, France, Belgium |