Company Profile

IRB (Independent Research Bureau) Europe was founded in Brussels in 1986, to carry out surveys on the Benelux markets and across the rest of Europe.

There are two divisions:

• IRB Europe which mainly conducts Consumer research
• IRB Business which mainly carries out B2B research

Both companies are situated at the same address.

Since 1986 the company has carried out over 600 surveys in a very wide range of sectors, mainly for prestigious local, European, North American and Japanese clients (we will send you a client list on request).

IRB offers a combination of strengths:

• a creative approach to the conception of each project
• precise and reliable fieldwork and data collection
• intelligent analysis and data interpretation
• strategic marketing reflection
• in depth experience in a wide range of sectors

IRB is a member of ESOMAR (European Society for Opinion and Market Research) and respects its ethical code.

Research is carried out mainly:

• By telephone via our own multilingual CATI centre (Computer Assisted Telephone Interview) in the Brussels office
• Through face to face interviews using our network of consultants and interviewers across the Benelux, each European market and outside Europe
• Through focus groups facilitated by local language moderators
• Via the Internet, libraries, magazines and other desk research processes

See Research techniques for more details