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IRB is a full service research agency, incorporating all modern data-collection techniques. We constantly look for a creative response to your research problem, by developing the most appropriate methodology.
We offer international and national research, in depth qualitative or structured quantitative methods, computer-assisted interviews or written questionnaires.
The type of technique used depends on how much they can contribute to the efficiency of the research.
All these techniques can be used in consumer or B2B situations:
are used where a personal contact is required to show material, carry out more in-depth investigations where a relationship needs to be built up with the respondent, gain insight into the individual's motivation, or encourage open-ended exploration of topics. The can be based on very small qualitative numbers of respondents, or large representative samples of populations or subgroups. They can also be taped or filmed. (Browse related case histories)
are used to obtain an expression of participants' deeper perceptions in relation to a product/brand service, and use the group dynamic to explore issues in a less structured way, allowing ideas and attitudes to bounce off each other. They allow the use of techniques such as photo-sorting, video projection, surfing the internet.
The findings stand up in their own right or can be used to design the questionnaire for the quantitative phase of a project based on Face to face or Telephone interviews, for example, by unearthing the real issues that concern respondents, in the right language.
During the survey, the client is invited to view the sessions through one way mirrors or video monitors. When requested, simultaneous translation can be provided. (Browse related case histories)
are usually based on structured questionnaires using Computer assisted telephone interviewing (CATI); this widely used technology is both accurate and efficient, and leads to fast delivery of results.
As with all IRB surveys, local language is always used; from our CATI equipped Brussels call centre, telephone interviewers call all over the world in over 30 languages. (Browse related case histories)
can be used when the questionnaire includes sensitive or confidential topics, or for example when captive audiences such as personnel of a company are required to be interviewed. They are also used in "clinics" when respondents can look all over a range of products such as a car or truck, commenting on each aspect in turn.(Browse related case histories)
This approach includes observing shoppers in action, checking stands at Trade fairs, availability of products in stores, price checks and many other situations. (Browse related case histories)
is often the starting point for B2B projects. Market structure, main players, statistics, published articles can enable a picture of the market to be built up before proceeding to an interviewing stage. (Browse related case histories)
Involves pretending to be a B2B or consumer customer, in entering a shop, phoning a store for prices, checking a service company. It requires well trained and experienced mystery shoppers able to maintain a role as "client" following a very precise scenario. This technique allows clients, for example, to check whether his brand is being recommended, what level of service is offered, what arguments the same person is using. (Browse related case histories)