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Research Issues

The types of study we carry out can be broadly grouped under the following headings:

  • Market Description/Forecasting: market entry studies, calculating market size, market segmentation, main players, market shares, price structures, market drivers and blockers, trends
  • Communication: advertising development, pre and post evaluation, brochures, website evaluation
  • Customer Satisfaction studies: among consumers, or business to business: dealers, industrial buyers; customers, ex customers, competitors’ customers
  • Product Development: brainstorming, testing concepts, product evaluation, product placement etc
  • Retail and Distribution Issues: point of sale studies, distribution chain analysis, merchandising studies, in store observation
  • Brand Strategy: Brand image analysis, tracking/monitoring
  • Customer Buying Criteria: Main Driving factors, Explanation and quantification of customer motivation etc
  • Usage and attitude surveys
  • Public Affairs surveys: surveys to support lobbying cases, surveys for the European Commission, surveys for Trade associations etc.
  • Internal company surveys: surveys connected with employee satisfaction, training and education as well as discussions and interviews with management.
  • Database management and lead generation: use of desk research and IRB international callcentre to update customer lists, identify responsible managers and screen for interest in the client products or services.

You can click on any of the above to see a list of summary case histories concerning this type of issue

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