Set up as IRB Europe, one of the first truly European research consultancies, since the 80s.
Based in Brussels, giving a broad overview of Europe as opposed to view from a large national market.
Mainly specialised in business to business and public sector studies.
A professional ad hoc research agency esp. in B2B and Public sector studies.
Specialised in carefully designed questionnaires and discussion guides, with piloting of all new questionnaires to:
- Ensure respondent understanding of all terms and concepts
- Reduce unnecessary length
- Maintain respondent interest
- Carry out hand checking of different language versions to maintain consistency across markets
- Manually verify data coherence within questionnaires
- Produce clear and to the point tabulations and PPT presentations
- Are highly experienced: over 2000 studies conducted for wide range of clients
- Low overheads ->
- Competitive in cost
- Large multi-country quantitative surveys
- In depth qualitative studies
Carrying out field research:
- Directly to: Benelux, France, UK
- Through partners across wider Europe
- Beyond, esp. USA, Canada, Latin America.