Automotive

Repainting of commercial vehicles

Germany, France & Spain

Research Objectives:

Study with installers to understand the repainting opportunities in trucks and buses sector.

Research Methodology:

200+ phone and face to face interviews with Paint shops, OE dealers, truck and bus owners.

Results:

Final results included estimates of potential market size and share among the above players.

Automotive

Study with Commercial Tyre Dealers

9 countries in Europe

Research Objectives:

Study to develop the partnership with main dealers of tyres for trucks and buses in Europe.

Research Methodology:

65 face to face interviews with head offices of dealer chains.

Results:

Major issues were concerned with the whole notion of partnership between tyre manufacturer and dealers, rather than specific items such as pricing or technical support.

Automotive

Study of industrial tyres: Brand awareness and image

4 countries in Europe

Research Objectives:

Need to assess 5 main brands of solid industrial tyre used in off-road and other industrial vehicles.

Research Methodology:

Phone study across 4 countries with dealers and end users.

Results:

Positioned our client's specialist brand against major players in global tyre industry.

Automotive

Study with Shock absorber installers: Trends, opportunities and threats

BNL, France, Spain, Germany

Research Objectives:

Survey to establish importance of shock absorbers in installers’ business mix.

Research Methodology:

Phone study with installers to establish what their competitors are doing that our client is not doing.

Results:

Report showed strengths and weaknesses of our client vs. its competitors in terms of: product, pricing, service etc.