Repainting of commercial vehicles
Germany, France & Spain
Study with installers to understand the repainting opportunities in trucks and buses sector.
200+ phone and face to face interviews with Paint shops, OE dealers, truck and bus owners.
Final results included estimates of potential market size and share among the above players.
Study with Commercial Tyre Dealers
9 countries in Europe
Study to develop the partnership with main dealers of tyres for trucks and buses in Europe.
65 face to face interviews with head offices of dealer chains.
Major issues were concerned with the whole notion of partnership between tyre manufacturer and dealers, rather than specific items such as pricing or technical support.
Study of industrial tyres: Brand awareness and image
4 countries in Europe
Need to assess 5 main brands of solid industrial tyre used in off-road and other industrial vehicles.
Phone study across 4 countries with dealers and end users.
Positioned our client's specialist brand against major players in global tyre industry.
Study with Shock absorber installers: Trends, opportunities and threats
BNL, France, Spain, Germany
Survey to establish importance of shock absorbers in installers’ business mix.
Phone study with installers to establish what their competitors are doing that our client is not doing.
Report showed strengths and weaknesses of our client vs. its competitors in terms of: product, pricing, service etc.