Construction Machines

Construction Machines
Construction Machines

Competitive pricing of excavators and loaders

France, Spain, Germany, UK, Italy, Poland
Research Objectives:

Large study to obtain prices of machines from dealers, including detailed specs per machine; covering +/- 20 competitive brands.

Research Methodology:

Mystery calling to Dealers by email, phone and some in person.

Results:

Survey established competitively of over 500 machines, allowing our client to adjust pricing policy.

Construction Machines

Usage and attitude survey of mini-excavator owners

Germany, France, Italy, UK, Sweden, Denmark
Research Objectives:

Quantitative study to understand customer usage and purchasing criteria in mini-excavators and attachments.

Research Methodology:

2 stage survey: qualitative interviews, then quantification by phone interviews: approx. 80 interviews per country.

Results:

Identified purchasing criteria, and rated main brands’ strengths and weaknesses on same criteria.