Competitive pricing of excavators and loaders
France, Spain, Germany, UK, Italy, Poland
Large study to obtain prices of machines from dealers, including detailed specs per machine; covering +/- 20 competitive brands.
Mystery calling to Dealers by email, phone and some in person.
Survey established competitively of over 500 machines, allowing our client to adjust pricing policy.
Usage and attitude survey of mini-excavator owners
Germany, France, Italy, UK, Sweden, Denmark
Quantitative study to understand customer usage and purchasing criteria in mini-excavators and attachments.
2 stage survey: qualitative interviews, then quantification by phone interviews: approx. 80 interviews per country.
Identified purchasing criteria, and rated main brands’ strengths and weaknesses on same criteria.