Horeca

Horeca
Horeca

Study with hotel guests on reasons for choice of hotels

UK, France, Germany, Spain & Sweden
Research Objectives:

Manufacturer of cleaning products for hotels and other sites needed to understand priorities in choosing hotels in Europe.

Research Methodology:

On-line phone study with visitors to different hotel types.

Results:

Study measured importance of cleanliness among a range of factors on which guests judge hotels.

Horeca

Product penetration of drinks in Horeca Outlets

Belgium & Luxembourg
Research Objectives:

Need to measure availability of about 200 drinks brands annually.

Research Methodology:

By personal visit or by phone to outlets such as caf├ęs, hotels, restaurants (nearly 4000 outlets per year).

Results:

Allowed client to measure sales team performance, consumer prices, performance of new products and availability of POS material, performance of promotions.

Horeca

Use of stand mixers and blenders in Bakery / Restaurants

Europe & USA
Research Objectives:

Need to measure brand ownership of mixers and interest in a "non-professional" stand mixer.

Research Methodology:

Telephone study to bakeries and restaurants in Europe and USA, to measure purchasing criteria and behaviour, and suitability of existing machines for a variety of cooking applications.

Results:

Isolated key issues and interest in the "non-professional" type of machine.