Market analysis of the Air Conditioning Market
Survey to understand the penetration of the client’s brand among installers, the strengths and weaknesses of the brand, and growth trends in the market.
Telephone interviews with 100 installers in Bulgaria.
Enabled client to understand the strengths and weaknesses of its own and other brands, and in which building sector most growth could be expected: residential, commercial, or industrial.
European market study on insulation materials
European market study on insulation materials in construction.
Interviews with insulation materials manufacturers and distributors; also legislators, builders, architects, health and safety experts, Governments.
Identified likely trends in use of insulation materials; also legislation on energy conservation and sound protection; strengths and weaknesses of main manufacturers; environmental issues etc.
Checking attitudes to reversible heat pumps
Study to understand perceptions of reversible heat pumps among new home owners and installers.
Focus groups carried out with these target audiences showing a range of new concepts.
Helped in development of marketing strategy in this area.