Product Development Clinics with Forklift Operators
France, Germany, UK, Italy
Clinics with operators and managers: electric forklift trucks: France, Germany, UK, Italy.
- Focus groups with managers to react to a list of key product criteria.
- Product clinics with operators to test out and rate competitive models.
The study allowed client to make relevant briefing to its product development team.
Pricing study of forklift trucks
Client asked IRB to carry out mystery shopping study on competitors' prices in the French market.
IRB created a scenario with a spec including several required options; study targeted 6 competitive brands; dealers supplied written quotes, including possible rental terms, from each.
Client was able to reposition price-wise.